The idea I’m going to describe here is something I’ve stumbled upon by accident. But when I did, I couldn’t believe I didn’t try it out earlier.
I mean, it’s so obvious and so effective, yet it remains somewhat under the radar in the guest blogging space … even among more experienced guest bloggers.
The thing itself is rather simple. Instead of getting one guest post published on a given blog, you get two or three posts published on said blog in a sequence.
This maximizes your exposure and ensures that you will get in front of the majority of the blog’s audience – something that’s very difficult to do with just a single guest post.
However, since I want to be honest with you, I have to come clean about two downsides first:
- Downside #1: It’s a lot of work. This one should probably go without saying. After all, writing three posts is at least 3x more work than writing one.
- Downside #2: It’s not particularly stunning for SEO. I mean, having a series of posts published on some blog will almost certainly not hurt you. But it will have nowhere near as much effect as getting three posts published on three different blogs.
What the above means is that guest (series) blogging is only for those of us who care about other business goals more than we care about SEO (which should be your strategy, by the way).
Okay, so let’s start by listing some of the benefits first and then get into the how-to part.