MS Word, Google Docs, Notepad, Paper – What’s the Best Way to Write Your Guest Post?

What's the Best Way to Write Your Guest Post

Writing posts for your own blog is kind of straightforward. Of course, I’m oversimplifying things a bit because you still have to do the research, outline the post, then edit it, and finally do some proofreading.

However, writing itself is a pretty straightforward task. WordPress is very lenient when it comes to the various methods in which you can upload/write your posts.

Apart from working inside the editor itself, you can also post via email, copy and paste your work from MS Word or from a plain text file. In other words, the possibilities are plenty.

So what’s different when we’re talking guest posts?

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Blogging and Guest Blogging From a Café – Is the Myth Busted?

cafe

When I first started blogging, I used to fantasize about the idea of working from a café. It seemed very attractive at the time. I mean, what’s not to like about being able to just go to a random café, have a nice hot beverage, turn on your laptop and start working.

Sounds nice, doesn’t it?

Well, as much as I hate to be the bearer of bad news, the fact is that blogging from a café is just not always effective.

And believe me, I would really like for this myth to be true. I love changing my environment throughout the week so I don’t have to work from the same place all the time. But unfortunately, cafés are not the best of workplace areas to handle creative work.

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Guest Blogging Tips: How to Write Evergreen Posts

evergreen

Last week, we talked about guest blogging with evergreen posts vs. guest blogging with news-based posts. My point of view, which I’ve explained in that post, is that evergreen posts are the safer route to take and have the potential to bring much better results in the long run.

Just to remind you. Evergreen posts have very long lifespans and remain up-do-date for months, if not years. News-based posts, on the other hand, are built around a given piece of industry news, and tend to be relevant only temporarily.

Probably the biggest strength of evergreen posts is that you can reuse them in case they get rejected by the first blogger you send them to.

This isn’t something that can be said about news posts, mainly because by the time you get rejected by the first publisher, the piece of news you’ve written about already becomes irrelevant. Therefore, you lose the chance of reusing it anywhere else.

With evergreen posts, you can even build a whole bank of articles and keep sending them out to multiple sites until successful. Even if it takes you a year, you will still get all of them published, and no article will be left behind.

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Guest Blogging With Evergreen Posts vs. Guest Blogging About News

When picking a topic for your next guest post, you can basically take one of two paths: either focus on stuff that’s evergreen (topics that will bring value no matter when someone reads the post), or pick a trendy topic that’s based on some industry news.

So which is better?

Well, as usual, there are pros and cons to both, so let’s go over them quickly and try to find the perfect approach for you personally.

News-based posts – their strengths and weaknesses

There are two main strengths of news-based posts:

1. They get readers excited almost instantly.

After all, they’re based on something new that’s going on in the industry.

2. They are easier to come up with, in comparison to evergreen posts.

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How to Promote a Guest Post Once It Gets Published

At the end of the day, guest blogging is meant to promote your site / business and the services you have to offer. In other words, the possibility to promote our projects is why we guest post, right?

So why on earth would you want to promote guest posts themselves on top of this?!

This is a valid question. Promoting your guest posts surely makes the whole endeavor a bit more time consuming. But there are a couple of advantages that you should take into account.

Why to promote your guest posts

Let’s take it from the top:

  1. It builds a relationship with the blog owner. People love to get free promotion, so if you manage to generate some additional traffic to your guest post, the blogger will always be grateful and more likely to invite you back.
  2. It makes the guest post rank better in Google, and therefore makes your site rank better in Google as well (provided that you’ve gotten a do-follow link).
  3. You grow your status in the niche by showcasing that you’re contributing to more sites than just yours.
  4. Combined promotion is always more effective. If the blog owner is already promoting your guest post (which they probably are, since it’s published on their blog) and you are promoting the post too then both of your combined efforts are sure to reach way more people in total.
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How to Prepare the Perfect Landing Page for Your Guest Post

It’s kind of difficult to admit, but for the early part of my online career, I was doing guest blogging all wrong.

I mean, it’s not like my posts were bad or anything (I hope), but I had no idea what I wanted to achieve through guest blogging, or what I should be doing with the traffic coming in to my site.

The only thing I knew was that I needed to use my bio box to say a few words about myself and then link to my site with either a general anchor text or a keyword-rich one. That was all.

On one hand, yes, it got me some traffic, and subscribers, and overall new audience, but I’m 100 percent positive that if I had done this with more thought, I could have multiplied those results many times over.

So what’s the correct approach here?

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Why Land Just a Single Guest Post When You Can Land a Series?

The idea I’m going to describe here is something I’ve stumbled upon by accident. But when I did, I couldn’t believe I didn’t try it out earlier.

I mean, it’s so obvious and so effective, yet it remains somewhat under the radar in the guest blogging space … even among more experienced guest bloggers.

The thing itself is rather simple. Instead of getting one guest post published on a given blog, you get two or three posts published on said blog in a sequence.

This maximizes your exposure and ensures that you will get in front of the majority of the blog’s audience – something that’s very difficult to do with just a single guest post.

However, since I want to be honest with you, I have to come clean about two downsides first:

  • Downside #1: It’s a lot of work. This one should probably go without saying. After all, writing three posts is at least 3x more work than writing one.
  • Downside #2: It’s not particularly stunning for SEO. I mean, having a series of posts published on some blog will almost certainly not hurt you. But it will have nowhere near as much effect as getting three posts published on three different blogs.

What the above means is that guest (series) blogging is only for those of us who care about other business goals more than we care about SEO (which should be your strategy, by the way).

Okay, so let’s start by listing some of the benefits first and then get into the how-to part.

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This Is Why You’ve Been Building Links From Your Guest Posts All Wrong!

Let’s be honest for a minute, links are often the main reason why we guest post.

Of course, it’s not about links themselves, but more about the people who follow those links and visit our sites.

I’m sure we can all agree that if there was some international law preventing us from linking to our sites from guest posts, then guest blogging would be dead overnight.

That being said, we do need to be really careful when linking to our stuff, especially considering the recent publications by a man called Matt Cutts.

Yep, Google is not exactly fond of guest bloggers these days. Mainly because they seem to think that we’re guest blogging for the sole purpose of gaming the algorithms, when it fact, we get a lot more benefits from guest posts other than just SEO.

So how to go about your linking strategy in this somewhat hostile environment? Here are 7 tips to help you out:

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How to Pick the Perfect Topic for a Guest Post – The Only Real-Talk Guide on the Web

It’s not that I want to sound negative or anything, but sometimes I feel really bored reading some guides on how to write guest posts.

And it’s not even that the advice is inaccurate or anything, but it’s just way too general, and mostly discussing concepts that are fairly obvious when you think about it.

For example:

“Always make your guest post related to the blog where you want to publish it.”

Well, duh(!); far from groundbreaking advice, if you ask me, and we can do a lot better here. I mean, it’s not like we have much choice. After all, the name of the site is Guest Blogging Tactics.

So let’s get started with some groundwork.

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Pitching a Guest Post – You’re Doing It Wrong! [Case Study]

Just like I mentioned in my previous post, as website owners or bloggers, we often find ourselves on both sides of the guest blogging barricade, so to speak.

One day, we are the ones sending guest post pitches, and another day, we’re the ones being pitched to. It’s only natural. These days, guest blogging is so popular that hundreds of businesses decide to take a stab at it, with better or worse results to show for.

So the case study I have for you today discusses the latter – pitching a guest post the wrong way.

This is the pitch I got a while ago:

pitch

I didn’t respond.

And I didn’t respond to the follow up message either.

Here’s why this is a very poor pitch, with all the sins explained one by one. Plus, what you can do to make your pitches soooo much better than this.

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