The recent developments in the online marketing space aren’t making our jobs easier as guest bloggers. A lot of people are no longer that sure what should be considered good practice vs. bad practice for guest blogging.
For example, here’s a bit clueless tweet by Rand Fishkin where he tries to figure things out for one of his sites:
— Rand Fishkin (@randfish) March 27, 2014
Just to give you a short version of the story; all was well until one day Matt Cutts – the head of web spam at Google – decided to come out against guest blogging as an SEO practice. According to him, everyone doing guest blogging for SEO purposes is essentially being a bad guy and trying to game Google and their search engine results.