6 Free WordPress Plugins to Make Your Guest Blogging More Effective

wp-plugins

Making a quick visit to the official plugin directory at WordPress.org, I’m somewhat amazed that currently there are nearly 35,000 plugins available there. We’ve known it for a long time now, but WordPress indeed is a great platform to run our sites and effectively make our website-related headaches less annoying.

That being said, what are the specific plugins that you should get if you’re planning to use guest blogging for marketing?

Now, I’m not talking about things like WordPress SEO by Yoast here, or Jetpack. What I mean are plugins that can be of direct benefit to guest bloggers or business owners who have hired guest bloggers.

Therefore, the list I’m just about to share with you is geared at making it easier to manage your guest posts, keep track of the results, as well as help you convert people coming to your site from those posts.

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Here’s the Guest Blogging Toolkit You Need

toolkit

Every guest blogger needs their own arsenal of tools to make the work effective and manageable. And I’m afraid this goes a lot deeper than just using Microsoft Word + Gmail and calling it a day. In order to efficiently handle things like planning, writing, tracking, outreach, etc., you will need a bit more than that.

So what follows is my own list of favorites. I did test a lot of tools over the years, and the set I’m presenting today has simply proven to be the most effective at making my work easier and ultimately better. In other words, without these tools, I wouldn’t be able to guest post even half as often as I do now.

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4 Types of Things to Promote Through Guest Blogging

Promote Through Guest Blogging

We’ve been talking a lot about guest blogging being a fine marketing method lately, so I guess it’s about time we should list some possibilities regarding the things you can promote from within your guest posts (or the bio boxes of your guest posts).

Let’s just get right down to it and start with the biggie …

Free vs. paid

Like with most marketing methods, guest blogging can be used to promote both free and paid products. However, it won’t be equally effective at both. This has a lot to do with what the reader expects.

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Reasons Why People Still Don’t Consider Guest Blogging Being a Solid Marketing Method

solid

What’s your impression of guest blogging? Do you have your doubts regarding the possible results and effectiveness of guest blogging compared to other online marketing methods you’re using on a daily basis?

If that’s anywhere from “strong yes” to “partly yes” then this post is for you.

I’m going to list some common problems with guest blogging in relation to what benefits it can bring to your business, and also how to use guest blogging up to its full potential as a marketing method.

Each point (each reason) on the list comes with a short description and my take on what to do in order to potentially get the highest return on your investment.

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5 More Warning Signs You’re Guest Blogging All Wrong

Warning Signs

We’ve covered a lot of ground in the first part of this post, so I figured we should continue with the topic to get the most complete image of the problem possible.

Last time, we talked about things like heavily SEOd links, nofollow links, lack of calls to action, not linking to a landing page, focusing too much on the numbers of words. Those were all technical issues, so to speak. Issues that although are serious in nature, can be fixed easily with some dedicated actions.

So today, let’s focus on mistakes that go a little broader and mostly focus on the bigger picture of guest blogging.

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5 Warning Signs You’re Guest Blogging All Wrong

Warning Signs

This isn’t something most bloggers will tell you, but guest blogging isn’t actually easy. I know that most people would rather hear something like, “Hey, you just need to contact a bunch of bloggers, send them your articles, and you will start building an audience and engaging with new communities.” Unfortunately, I can’t say something like this because it wouldn’t be true.

Guest blogging – when it’s to be done correctly and in a sustainable way – is hard, and it takes time. Unless you’re doing it purely as a hobby and you’re not interested in a little something called results.

Therefore, there’s a number of various mistakes that can happen along the way. Some of them small and with only marginal impact, but some with some serious consequences. So without further ado, here’s our list of five warning signs that you’re guest blogging all wrong.

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Guest Blogging Productivity 101: How to Build Your Action Timeline

Action Timeline

What’s an “action timeline,” right?

Here’s the thing. Guest blogging is one of those strategies that require us to take care of a lot of different tasks and also be on top of multiple communications at different stages of advancement. In short, it’s really really easy to overlook something … for instance, not respond to an email in time, or forget to follow up on some guest post proposition altogether.

Depending on how important guest blogging is for your business, this can mean some serious consequences. And that’s not even in terms of lost traffic or revenue. Your relationships with partners can suffer as well. Just imagine how a blogger you’ve forgotten about would feel about working with you in the future.

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How to Spice Up Your Guest Posts to Make Them Irresistible to Editors [Part 2]

spice-2

A week ago, we talked about how preparing a nice pitch and writing a quality post isn’t always enough to get it published as a guest post.

Although it is kind of sad from a writer’s perspective, it’s hardly surprising. In the age where there are thousands of articles circulating the web every day, with hundreds of writers trying to make a name for themselves, no wonder that blog editors get picky.

It’s pure math, actually. If the editor has a number of articles in front of them, and they all discuss roughly the same topic, they will always go with the one that requires the least of their work and also has a more pleasant appearance.

(That’s unless they’ve been sent an article by a famous writer/blogger, in which case they will always go with that piece, regardless of its appearance or even quality for that matter.)

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How to Spice Up Your Guest Posts to Make Them Irresistible to Editors

spice

As it turns out, pitching a great headline / outline duo isn’t always enough to get your foot in the door and into the publication queue on some popular blog.

Usually, the more popular the blog is, the more you have to do to get noticed, especially considering the fact that your pitch is likely one of the dozens (!) the blogger received that day.

So how to get over this? How to stand out from the crowd?

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How to Track Your Guest Blogging Results

How to Track Your Guest Blogging Results

I feel kind of uncomfortable mentioning the topic of tracking this late. After all, we’re guest blogging to get specific results out of it, so it’s only natural that we learn how to measure these results as soon as possible.

That being said, measuring guest blogging results is a rather complex topic. That’s mainly because it involves many variables and the events that are part of it take place in a number of different places/websites (for instance, the blog that hosts your guest post, your blog, your email newsletter provider’s websites and so on).

So let’s not lose any time and get into the topic right away. Here’s what’s worth tracking and why.

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