A week ago, we talked about how preparing a nice pitch and writing a quality post isn’t always enough to get it published as a guest post.
Although it is kind of sad from a writer’s perspective, it’s hardly surprising. In the age where there are thousands of articles circulating the web every day, with hundreds of writers trying to make a name for themselves, no wonder that blog editors get picky.
It’s pure math, actually. If the editor has a number of articles in front of them, and they all discuss roughly the same topic, they will always go with the one that requires the least of their work and also has a more pleasant appearance.
(That’s unless they’ve been sent an article by a famous writer/blogger, in which case they will always go with that piece, regardless of its appearance or even quality for that matter.)