I feel kind of uncomfortable mentioning the topic of tracking this late. After all, we’re guest blogging to get specific results out of it, so it’s only natural that we learn how to measure these results as soon as possible.
That being said, measuring guest blogging results is a rather complex topic. That’s mainly because it involves many variables and the events that are part of it take place in a number of different places/websites (for instance, the blog that hosts your guest post, your blog, your email newsletter provider’s websites and so on).
So let’s not lose any time and get into the topic right away. Here’s what’s worth tracking and why.