Passion – The Most Overrated Element in Successful Guest Blogging

passion

First of all, please don’t banish me from the blogosphere for writing this article, but I really think that the idea of passionate guest blogging is greatly overrated.

I know that every – and I do mean every – blog about blogging tells you that the first mandatory trait you need in order to succeed is passion towards the thing you’re writing about, but I beg to differ.

And it’s not that I have anything against passion, per se. On the contrary, I’m actually passionate about guest blogging and the possibility to have my work published all over the web. But there’s just one detail that doesn’t fit in the general scheme of things, and it’s this: passion is not the only element that drives us through most of the activities we do in life.

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How to Make Your Guest Posts More Visual

visual

One of the biggest challenges for us guest bloggers is standing out from the crowd and making our articles look more attractive than the average 400-word text-only piece.

Of course, having an exceptional writing style will get you noticed eventually, but this won’t happen until the person receiving your post decides to actually read it. We need something more immediate, something that can set our guest post apart right from the get-go when the blogger glances over it for the first time.

The trick I’ve been using for the past several months to achieve this is introducing some visual elements into my guest posts. And it’s been working brilliantly!

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Why Pitching a Guest Post Is Often About Doing Stuff AGAINST What the Publisher Expects

against

If you’re into data-driven marketing then you’re in luck because you will find myriads of interesting studies on the web that focus on virtually any online marketing method out there. And (guest) blogging isn’t an exception.

Quite recently, Jeff Bullas published a very interesting piece on his site. It contains 43 tips on how to create viral content campaigns. The data for the article comes from a survey where 500+ leading digital publishers were asked a number of outreach- and promotion-related questions.

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Hiring Someone to Guest Blog for You? Here’s How to Brief Them

brief guest bloggers

Guest blogging on your own can be a challenge, especially if you’re a business, in which case you certainly have other things on your plate to take care of every day.

But since you don’t want to miss out on the opportunity, you will likely go out looking for bloggers who can take care of guest posts for you. A sound idea!

However, you can quickly find out that hiring someone for the job, even on a freelance basis, isn’t that straightforward.

There’s a handful of unique issues you should address when constructing an agreement with the person you’re hiring.

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MS Word, Google Docs, Notepad, Paper – What’s the Best Way to Write Your Guest Post?

What's the Best Way to Write Your Guest Post

Writing posts for your own blog is kind of straightforward. Of course, I’m oversimplifying things a bit because you still have to do the research, outline the post, then edit it, and finally do some proofreading.

However, writing itself is a pretty straightforward task. WordPress is very lenient when it comes to the various methods in which you can upload/write your posts.

Apart from working inside the editor itself, you can also post via email, copy and paste your work from MS Word or from a plain text file. In other words, the possibilities are plenty.

So what’s different when we’re talking guest posts?

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Blogging and Guest Blogging From a Café – Is the Myth Busted?

cafe

When I first started blogging, I used to fantasize about the idea of working from a café. It seemed very attractive at the time. I mean, what’s not to like about being able to just go to a random café, have a nice hot beverage, turn on your laptop and start working.

Sounds nice, doesn’t it?

Well, as much as I hate to be the bearer of bad news, the fact is that blogging from a café is just not always effective.

And believe me, I would really like for this myth to be true. I love changing my environment throughout the week so I don’t have to work from the same place all the time. But unfortunately, cafés are not the best of workplace areas to handle creative work.

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Guest Blogging Tips: How to Write Evergreen Posts

evergreen

Last week, we talked about guest blogging with evergreen posts vs. guest blogging with news-based posts. My point of view, which I’ve explained in that post, is that evergreen posts are the safer route to take and have the potential to bring much better results in the long run.

Just to remind you. Evergreen posts have very long lifespans and remain up-do-date for months, if not years. News-based posts, on the other hand, are built around a given piece of industry news, and tend to be relevant only temporarily.

Probably the biggest strength of evergreen posts is that you can reuse them in case they get rejected by the first blogger you send them to.

This isn’t something that can be said about news posts, mainly because by the time you get rejected by the first publisher, the piece of news you’ve written about already becomes irrelevant. Therefore, you lose the chance of reusing it anywhere else.

With evergreen posts, you can even build a whole bank of articles and keep sending them out to multiple sites until successful. Even if it takes you a year, you will still get all of them published, and no article will be left behind.

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Guest Blogging With Evergreen Posts vs. Guest Blogging About News

When picking a topic for your next guest post, you can basically take one of two paths: either focus on stuff that’s evergreen (topics that will bring value no matter when someone reads the post), or pick a trendy topic that’s based on some industry news.

So which is better?

Well, as usual, there are pros and cons to both, so let’s go over them quickly and try to find the perfect approach for you personally.

News-based posts – their strengths and weaknesses

There are two main strengths of news-based posts:

1. They get readers excited almost instantly.

After all, they’re based on something new that’s going on in the industry.

2. They are easier to come up with, in comparison to evergreen posts.

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How to Promote a Guest Post Once It Gets Published

At the end of the day, guest blogging is meant to promote your site / business and the services you have to offer. In other words, the possibility to promote our projects is why we guest post, right?

So why on earth would you want to promote guest posts themselves on top of this?!

This is a valid question. Promoting your guest posts surely makes the whole endeavor a bit more time consuming. But there are a couple of advantages that you should take into account.

Why to promote your guest posts

Let’s take it from the top:

  1. It builds a relationship with the blog owner. People love to get free promotion, so if you manage to generate some additional traffic to your guest post, the blogger will always be grateful and more likely to invite you back.
  2. It makes the guest post rank better in Google, and therefore makes your site rank better in Google as well (provided that you’ve gotten a do-follow link).
  3. You grow your status in the niche by showcasing that you’re contributing to more sites than just yours.
  4. Combined promotion is always more effective. If the blog owner is already promoting your guest post (which they probably are, since it’s published on their blog) and you are promoting the post too then both of your combined efforts are sure to reach way more people in total.
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How to Prepare the Perfect Landing Page for Your Guest Post

It’s kind of difficult to admit, but for the early part of my online career, I was doing guest blogging all wrong.

I mean, it’s not like my posts were bad or anything (I hope), but I had no idea what I wanted to achieve through guest blogging, or what I should be doing with the traffic coming in to my site.

The only thing I knew was that I needed to use my bio box to say a few words about myself and then link to my site with either a general anchor text or a keyword-rich one. That was all.

On one hand, yes, it got me some traffic, and subscribers, and overall new audience, but I’m 100 percent positive that if I had done this with more thought, I could have multiplied those results many times over.

So what’s the correct approach here?

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